Guilherme Alfano

Case Study: How Aché Transformed Its Medical Promotion with a Personalized Prescription Data-Driven Plan

Driving Relevance in Every Visit: A Case Study Using Close-Up’s Data and Technology Discover how Aché, one of Brazil’s leading pharmaceutical companies, aligned tactics and strategy in its medical promotion with the support of the Sales Farma CRM solution and Close-Up’s Targeting tool. A data-driven transformation that improved field team productivity and increased the effectiveness […]