Discover how Aché, one of Brazil’s leading pharmaceutical companies, aligned tactics and strategy in its medical promotion with the support of the Sales Farma CRM solution and Close-Up’s Targeting tool. A data-driven transformation that improved field team productivity and increased the effectiveness of every visit.

The Challenge of a Generic Promotional Plan: Explore how using the same plan for all doctors in a given segment limited the promotional team’s effectiveness. The lack of personalization forced representatives to make tactical decisions on the spot, resulting in less relevant visits misaligned with commercial objectives.

A New Approach Based on Real Data: Learn how Aché’s Data Intelligence team leveraged Close-Up’s Targeting tool to access historical prescription data and build more accurate individual profiles. This strategy overcame traditional specialty-based segmentation and enabled a better understanding of each doctor’s real behavior.

Intelligent Promotional Plan Integrated with CRM: See how Aché developed an algorithm that automatically generates a personalized promotional plan for each doctor, considering their prescription history, the strategic timing for each product, and portfolio balance. This plan integrates with the Sales Farma CRM, providing representatives with clear recommendations before each visit.

Better Decision-Making and Increased Productivity: Discover how this solution optimized preparation time, improved sample allocation, and aligned tactical execution with strategic goals. Additionally, with all data recorded in the CRM, detailed tracking by doctor, product, and visit is facilitated.

Industry-Recognized Results: Find out how this initiative was awarded the 2023 Lupa de Ouro, one of the most prestigious honors in the Brazilian pharmaceutical industry, for its innovation in market intelligence and impact on commercial productivity.

Download now: Don’t miss the opportunity to transform your medical promotion and boost your team’s productivity with personalized strategies and innovative solutions.