Pharma Big Data Case Study: How Predictive CRM Helped Hypera Pharma Cut Costs and Boost Field Productivity
This pharma big data case study shows how Hypera Pharma (https://www.hypera.com.br/en/) used predictive CRM intelligence to reduce stockout losses, prioritize field visits, and improve operational efficiency. Hypera, one of Brazil’s largest pharmaceutical companies, faced high operational costs and limited visibility across more than 90,000 points of sale. As a result, integrating Close-Up’s Big Data models […]
Case Study: How Aché Transformed Its Medical Promotion with a Personalized Prescription Data-Driven Plan
Driving Relevance in Every Visit: A Case Study Using Close-Up’s Data and Technology Discover how Aché, one of Brazil’s leading pharmaceutical companies, aligned tactics and strategy in its medical promotion with the support of the Sales Farma CRM solution and Close-Up’s Targeting tool. A data-driven transformation that improved field team productivity and increased the effectiveness […]
