Privacy Policy
Colombia
Your privacy matters
At Close-Up International, the protection of privacy and the responsible management of personal data are fundamental principles of our activities. We operate in the field of pharmaceutical market research and analytics, where rigorous and reliable information helps improve access to healthcare, optimize decision-making, and promote transparent relationships between pharmaceutical companies and healthcare professionals.
In Colombia, personal data is processed in strict compliance with Statutory Law No. 1581 of 2012, Decree No. 1377 of 2013, and Decree No. 1074 of 2015, adopting appropriate technical, administrative, and organizational measures to ensure the security, confidentiality, integrity, and availability of personal information.
Processing of Personal Data
Close-Up International (hereinafter, “Close-Up”) is a company specialized in information services, analytics, and content for the healthcare and pharmaceutical sectors, dedicated to the development of audits, studies, and reports. We focus on the analysis and research of new techniques to understand market evolution and trends, providing evidence to support decision-making, fostering transparency in the relationship between pharmaceutical companies and healthcare professionals, and contributing to improved health outcomes.
In this context, we process information following a data minimization approach and with a focus on generating results (indicators, segmentations, and estimation models) that provide insights into usage dynamics and patterns, under strict standards of security, confidentiality, and regulatory compliance. We also reaffirm our commitment to the protection of personal data and privacy across all our products and services.
Contact Us
Close-Up recognizes the importance of complying with the recommendations issued by the Superintendence of Industry and Commerce (SIC) and with applicable Colombian data protection regulations with Statutory Law No. 1581 of 2012, Decree No. 1377 of 2013, and Decree No. 1074 of 2015.
Data subjects may contact us to exercise their rights of access, update, rectification, deletion, revocation of consent, or to request additional information, through the following contact details: info@close-upinternational.com.co
Basic Information on Data Protection
Data Controller
Pharma Market Ltda. (commercially known as “Close-Up”), with registered office at Autopista Norte #114-78, 8th Floor – Bogotá D.C., Colombia.
Main Purpose
Development of audits and reports on prescription and pharmaceutical sales markets, as well as other market analysis and research activities in the healthcare sector, aimed at identifying trends, improving decision-making, and promoting transparency in the relationship between pharmaceutical companies and healthcare professionals.
Legal Basis
Performance of contracts entered into with our clients and suppliers, compliance with legal obligations, and the legitimate interest of Close-Up—duly balanced—in carrying out market analysis and studies in the healthcare sector.
Recipients
Other companies within the Close-Up group, when necessary for the provision of services.
Clients and suppliers in the healthcare and pharmaceutical sectors, within the scope of the contracted services.
Public administrations and competent authorities, where legally required.
Rights
Data subjects may exercise their rights of access, rectification, erasure, restriction of processing, data portability, and objection, as well as other rights recognized by data protection regulations, under the terms explained in the additional information.
Additional Information
You may consult additional and detailed information on how we process personal data, the categories of data subjects, and our legal bases in the following policy:
Contact Us
For any questions related to data protection, the exercise of your rights, or if you would like more information about our commitment to privacy, you may contact us at:
