Solutions
Technology
Close-Up International offers its clients Customer Relationship Management (CRM) and sales force automation tools. Based on Business Intelligence platforms developed by the company, the client will be able to evaluate the performance of its products and promotional activity.
One of the Top CRM for Pharma Globally
Close-Up CRM is the only True SaaS in Life-Sciences
Our CRM platform is a leading solution, with high flexibility in customization to adapt to all customer’s needs; an exclusive UI that creates high adherence with Sales Teams.
Understand how our Technology Solutions can help your company be more effective
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion fromgenerated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Streamline and Optimize Your Sales Force Incentive Management
- Automate the IC processes for sales representatives and managers.
- Set and manage quotas based on both internal and external data, ensuring alignment with company objectives.
- A vital tool for the Commercial Effectiveness team, enabling precise and efficient management of sales incentives.
Close-Up Rewards is a comprehensive online platform designed by Close-Up, to process and manage sales force incentives.
Data Integration: Load and analyze data from various sources, configuring specific indicators to define the rules for calculating objective quotas.
Customizable Parameters: Tailored settings based on geographic distribution, product lines, markets, and other factors to meet your unique business needs.
Advanced Management Modules: Manage incentives at both managerial and sales network levels, with the ability to create limitless simulations, scenarios, and retrieve data in multiple formats.
Review and Approval Process: Conduct multiple reviews, integrate key performance indicators (KPIs), enable direct and indirect approvals, and utilize digital signatures for approving quotas and final incentive amounts.
User-Friendly Interface: Create secure user access with personalized login credentials to view historical incentive data, performance charts, and stay informed via email notifications—all accessible on mobile devices.
Rewards enhances transparency and efficiency, allowing seamless IC management with real-time insights. Click here to learn more.
Foundation
Establish a robust, consistent, and accurate data infrastructure as the backbone of business analytics, ensuring a single source of truth for data-driven decision making.
Visibility
Leverage advanced analytical tools to translate raw data into actionable insights, streamlining processes and addressing critical business questions efficiently.
Powerful Insights
Utilize business analytics to generate comprehensive diagnostics of business performance, applying problem-solving frameworks and storytelling methodologies to deliver clear, impactful insights that drive informed decision-making.
Execution & Governance
Develop and implement detailed action plans with clear KPIs, accountability, and deadlines, ensuring that data-driven strategies are effectively executed and monitored.
Close-Up BI Solutions supports our customers’ analytics with state of the art technology.
Click here to learn more.
Get to know our advances CRM Platform philosophy
- Inspired by the integration of B2C applications bringing activity convergence to the B2B corporate world.
- UI based on the social media concept, access to information with no more than three clicks, and 2 new releases every year.
- Offering a specific module for CRM requirements with healthcare professionals, focusing on consolidating a single investment vision and a strategic ROI.
- Strategic and dynamic management of the relationship with points of sale to increase loyalty and presence in the retail sale market.
- Integrated order management with Distributors/Logistics Operation that seeks to streamline data capture and promote point of sale loyalty.
- Core App for the sales force activities.
Sales Farma offers everything a sales force needs in a single application.
- Access to information with up to three clicks.
- CRM integration, Advertising, Applications and Training.
- Control of compliance rules and geographic areas.
- Key Performance indicators and custom reports.
- Technological tool 100% offline.
- Geo-referencing intelligence.
- Follow-up of business training and information.
Click here to learn more.
Close-Up Call is a advanced Remote Engagement tool developed to optimize the digital promotion of sales force teams.
- Proprietary application that allows direct communication with the doctor on any mobile device.
- Integrated to Close-Up CRM and other external CRMs.
- Allows planning of video calls with one or more doctors.
- Facilitates the presentation of digital promotional material.
- KPIs to measure the results of visits and analyze performance.
Close-Up Call offers key benefits:
- Robust and simple to use solution.
- Flexible alternative for interaction with doctors remotely.
- Improves productivity with planned and focused interactions.
- Ensures monitoring of promotional activity.
- Increases HCP engagement.
Close-Up Call it is an ideal tool for all stages of your product.
Click here to learn more.
Since our foundation in 1968, we have contributed to the knowledge of market trends, helping, with efficiency and transparency, to strengthen the relationships between laboratories and medical professionals.
Learn more about our Technology Data Solutions.
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