Solutions
Market Sales Data
Close-Up International provides tools that help evaluate the pharmaceutical market based on the analysis of the different sales channels: pharmacies, hospitals and the public sector. They also offer the possibility of analyzing a product against the competition, according to geographical area, area of visit and competing products. Close Up International tools provide information on the market share of both primary care and specialties, based on turnover indicators, numerical and weighted distribution.
Differentials of Close-Up information
Close-Up International provides its clients with tools to evaluate the performance of their products.
Accuracy
- Census of pharmacy channel sales in most covered countries
- Higher coverage of Sell-Out providers in the LatAm region
- Quality system using ACL tool and PWC annual assessments
Agility & Flexibility
- Data is delivered from 7th to 11th WD of each month
- Customer definitions can be applied in the database
- UTC micro-region: more granularity and geo-political data match
+ KPIs
- Weighted and Numeric distribution
- Sub-channels breakdown
- Share innovation
- Price tier segmentation
- Pack size segmentation
- Switch potential per POS
- Stock-Out per POS
- Exclusive consumer price by channel
Understand sales potential and trends through our solutions
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion fromgenerated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Assess your country’s entire market and measure the effectiveness of your promotional strategies with precision
- Market Evaluation: Analyze the total market in terms of unit sales, market share, product turnover, and distribution metrics
- Impact Assessment: Evaluate the influence of your promotional strategies on product sales and market performance
- Strategic Tool for Sales and Commercial Teams: Provides essential insights to assess performance by product, sales channel, and competitive landscape
Retail Market is an advanced online tool designed for laboratories to conduct in-depth analyses of pharmaceutical market sales. It offers:
- Detailed Market Analysis: Tracks market evolution and growth by examining laboratory performance and identifying growth drivers. The tool’s database contains historical data from the last five years
- Customizable Information Views: Provides a tailored view of information, including unit sales, market share, absolute values, growth rates, and more
- Report Generation: Enables the creation of downloadable reports in Microsoft Excel format for offline use
Retail Market is an ideal solution for supporting your product through the Pre-Launch, Launch, and Maturity stages.
Click here to learn more.
Comprehensive Access to Sales Data in Laboratory Markets
- Performance Assessment: Evaluate sales performance across various visit areas to identify trends and areas of opportunity
- Sales Tracking from Promotion: Measure the sales generated by promotional activities in each specific territory
- Ideal tool for Account Managers and Sales Teams: Provides critical insights for refining strategies and maximizing sales effectiveness
Territorial Data is an advanced online solution designed to assess sales performance within the framework of promotional strategies. Key features include:
- Market Segmentation: Offers market analysis segmented by country, region, district, territory, and postal code, with comprehensive sales point coverage evaluation
- Customized Territory Management: Allows users to reorganize territories and settle markets effectively based on sales performance data
- Sales Analysis: Provides detailed views of sales by unit, currency, and dosage, and enables in-depth analysis using variables such as market share, absolute values, growth rates, and more
- Report Generation: Facilitates the creation of downloadable reports in Microsoft Excel format for offline use
Territorial Data is an essential tool for supporting your product’s Launch, Growth, and Maturity stages.
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Comprehensive Access to Exclusive Distribution and Product Turn-Over Data
- Product Turn-Over Analysis: Evaluate the turn-over of your products within the laboratory or broader consumer market to identify trends and areas for improvement
- Direct Client Level Assessment: Determine product distribution at the direct client level, segmented by specific distribution channels
- Strategic Plan Achievement: Analyze distribution data to assess the effectiveness of marketing and sales plans in meeting strategic objectives
Company Distribution Data is an essential report designed to support your product through its Launch, Growth, and Maturity stages.
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Evaluate Product Placement Opportunities with Reliable, Measurable Data
- Comprehensive Market Measurement: Utilize an innovative methodology to measure the institutional market and answer strategic commercial questions with precision
- Integrated Data Analysis: Perform analytical interpretation of market data, fully integrated with clients’ plans and tactical strategies
- Total Market Potential Evaluation: Assess total market potential by indication, down to the treatment level, for accurate market sizing and strategic planning
- Exclusive Trade Market Insight: Gain a focused perspective on industry trade market relationships to enhance strategic decision-making
Trade Distribution Data (TDD): Access detailed information and monitoring for specialized drugs based on each product’s indication
- National Sample Reliability: Ensure reliable sampling at the national level, leveraging the relevance of key institutions and physicians
- Comprehensive Trade Consumer Data: Identify treatment consumers within every public or private institution, providing a granular view of the market
- Flexible Data Collection Frequency: Obtain insights through 2-4 data waves per year, ensuring timely updates and market relevancy
- Seamless Integration: Leverage an automated, ready-to-use integration solution with no installation required
- Role-Based Access: Facilitate access for different role users with dynamic, guided, and customizable analysis options
TDD is the optimal tool for supporting product growth and maturity, enabling data-driven decision-making at every stage.
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Conduct Comparative Sales Analysis Across Latin America with a Consolidated Platform
- Market Share Comparison: Analyze and compare product market share across multiple Latin American markets to identify performance trends and opportunities
- Sales Performance Evaluation: Evaluate and benchmark sales performance of the same product in different Latin American markets to gain strategic insights
- Data Segmentation Options: Segment results by various criteria, including country, product, brand, unit values, laboratory, and manufacturer, enabling a detailed comparative view
- Unified Criteria for Comparison: Achieve accurate comparisons by leveraging unified criteria that link the same products across different names, laboratories, manufacturers, brands, and molecules
Regional Sales is a vital tool for monitoring product performance throughout its development stages, providing strategic insights and data-driven comparisons.
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Assess Your Product’s Performance from Promotion to Sales
- Comprehensive Product Evaluation: Analyze the product’s performance throughout its promotional, distribution, and sales stages to identify key growth areas and challenges
- Prescription Market Share Assessment: Measure the product’s market share within the prescription segment, helping you understand its competitive positioning
- Identification of Prescribed Specialties: Determine the medical specialties most frequently prescribing the product to refine targeting strategies
- Prescription-to-Sales Ratio Analysis: Develop insights into the conversion rate between prescriptions and actual sales to optimize promotional efforts
- Product Turnover and Distribution: Track product turnover rates and evaluate distribution efficiency across key markets
- Customizable Analysis Criteria: Tailor your analysis using specific criteria to assess general, specific, mature, or new products, as well as brands by geographic areas, distribution channels, and more
Business Review is Close-Up International’s essential tool that supports your product through all stages of its development.
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Since our creation in 1968, we have contributed to the knowledge of market trends, helping, with efficiency and transparency, to strengthen the relationships between laboratories and medical professionals.
Close-Up International provides its clients with tools to evaluate the performance of their products.
Quality Management Of Our Data
Procedures
In Close-Up International there are Quality Management procedures and policies in place, which led us to obtain the Continuous Improvement Award, awarded by The National Quality Award Foundation, based on the Malcom Baldridge Award standards in the USA.
Audits
Close-Up also uses several international audits to benchmark its activities and services, like Prince Waterhouse & Coopers who annually certifies the quality of our services, methods processes and IT systems, as well as the quantity of the databases that we provide our clients.
Solutions
Our technology solutions are certified as per ISO 9001 & ISO 27001 standards since we manage highly sensitive information.
Learn more about our Market Sales Data Solutions.
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