Solutions
Consulting
Close-Up International provides various consulting solutions that help guide its clients in all strategic aspects of their business.
How Close-Up can increase your Commercial Effectiveness
Market
Targeting
Reps
Prescribers
Regional Analyzer
Market
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion fromgenerated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Targeting
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
Reps
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Prescribers
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
Regional Analyzer
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Market Sizing
Evaluate the opportunities offered by the market and that you can reach from effective sales actions
- Evaluation of market opportunities when launching a product
- Analysis of possible results against a promotional investment or line increase
- Forecast of the impact that a sales or marketing action will have on the market
Forecasting
Forecast the potential sales of your product based on the market and compare it with your competition
- Sales projection of your product based on the analysis of your market dynamics
- Assessment of the impact of your actions on the development of your product
- Information study based on the dynamics of the market where your product will be introduced
- Projection of the possible actions of your competition
- Analysis of the impact of the competitions actions on the development of your product
KOL & Influence Mapping
Expand your network of influence based on strategies aimed at Key Opinion Leaders or referring physicians in the sector
- Implementation of strategies aimed at positively influencing medical opinion leaders so that they spread positive feedback of our product throughout their network of influence
- Setting of a map of influence of each Key Opinion Leader
- Reduction of promotion costs and amplification of the message in a targeted and efficient manner
- Improvement of influential physicians targeting
Sample & Detailing Resource Optimization
Efficiently determine the amount of samples to be delivered to physicians with high potential for prescriptions
- Setting, based on objective parameters, of the return on investment of each sample delivered
- Determining the optimal number of samples to be allocated to physicians to maximize prescription-to-sales conversion
- Establishing of the optimal frequency of visits to maximize results
- Determination of the physician profile that offers the best results in relation to the sample investment
- Preparation of a plan to allocate samples and frequency of visits in an efficient and cost-reducing manner
Future High Potential Prescribers
Anticipate and establish close links with future high potential prescribers in your market
- Evaluation, based on objective parameters, of the different medical profiles to determine in advance those that will be future high potential prescribers
- Determination of the medical profiles that have the greatest potential to become major prescribers in your specific market
- Establishing the visit plan based on who will be future high potential prescribers
- Recommendation of changes in the current visit panel, exchanging low potential physicians for high potential physicians
Pharmacy Distribution Diagnosis
Know the distribution of your product in pharmacies and optimize their sales performance in the market
- Segmentation of pharmacies according to your specific market
- Evaluation of the quality of the distribution of your product in pharmacies
- Evaluation of coverage in a numerical and weighted form
- Mapping of additional sales opportunities for your product as from an enhanced distribution
- Definition of a commercial strategy to leverage the sales of your product
- Orientation and sizing of your commercial team
Pharmacy Disruption Analysis
Assess the impact of product unavailability in pharmacies
- Evaluation of product disruption in pharmacies considering your market
- Breakdown of pharmacies distinguishing chains from independent ones
- Estimate of “lost demand” due to unavailability
- Estimate of additional sales scenarios due to disruption reduction
- Optimization of the distribution of your product in pharmacies
- Optimization of the commercial strategy with distributors and chains
Pharmacy and Physician Switch Analysis
Evaluate which physicians have low prescription-to-sales conversion and why
- Evaluation of the product sales and prescription data at each point of sale, comparing the market share of the prescription and the demand
- Estimate of the product switch at each point of sale, classifying it as: very high, high, medium, low and very low
- Evaluation of the physicians most affected by the switch at each point of sale
- Classification of points of sale according to switch level
- Classification of physicians most affected by switch level
- Definition of strategies to minimize the switch
Pharmacy Launch Placement Study
Find out which are the best pharmacies to commercialize your product
- Preparation of a study to define the best pharmacies for the placement of your product
- Definition of the compatibility of certain pharmacies with the product and its sales potential
- Determination of the pharmacies that can best leverage the performance of your product during its launch
Hospital Segmentation and Account Management
Know which are the best hospitals for your product and define the best account management to assess your results
- Evaluation of the hospital market for high cost or high specialty products
- Definition of the best hospitals for your product based on the number of patients and physicians dedicated to the specialty of your interest
- Determination of an account manager that allows you to assess the results of your product in relation to the promotion and sales, based on the number of patients, the use of the product and the prescriptions made
Sales Force Resource Optimization
Optimize the resources of your sales force based on objective methodological criteria.
Promotional Gridd Recommendation
- Review of the product forecast in the promotional grid
- Analysis of the most profitable products for medical promotion taking into account the surplus
- Efficient allocation of promotional resources by product
- Analysis of promotion synergy
- Optimized promotional grid recommendation
Volumetric & Multi Variable
Segmentation
- Segmentation of the potential for prescription by market
Sales Force Sizing
- Segmentation of your portfolio considering all the markets in which you carry out your promotion, weighing the importance of your product on the grid
- Determination of the optimal size of the sales force to make it profitable for the entire portfolio
Targeting
- Mapping of prescribers considering all the markets where you promote your product.
Geographical Deployment
- Loading of the recommended panel and market sales data into a geolocation software (MAPINFO)
- Optimized design of the sectors considering the potential balance of the physicians and the market potential
- Complete list of sectors and physicians allocated to each sector
- Territory viewer on Google Earth
Wally-Multi Channel Strategies
Achieve additional prescriptions and sales by reaching physicians who do not receive traditional promotional visits
- Digital platform that allows for the expansion of the promotional effort without increasing costs.
- Implementation of a communication strategy for a small potential prescriber set outside the scope of representatives’ personal visits.
- Generation of additional promotional content for physicians who have been visited.
- Assessment of the impact and performance generation through prescriptions resulting from digital promotion in physicians.
MCS arises from an alliance between Close Up International and McCann Health Project
- Multi-Channel Strategies is a fully digital platform focused on generating relationships between physicians, the pharmaceutical industry, the product and the concept development and product use content of the market.
- Multi-Channel Strategies not only causes a digital impact, but also complements traditional marketing.
- Allows for good segmentation and targeting, key success factors.
- Has a predictive model that provides a better definition of which physicians can achieve high levels of prescription in a short and medium term.
- Preserves the representatives’ efforts, but allows for additional promotion in areas without representatives.
Since our foundation in 1968, we have contributed to the knowledge of market trends, helping, with efficiency and transparency, to strengthen the relationships between laboratories and medical professionals.
How to improve your Portfolio Strategy
Maximize your market performance by identifying the optimal portfolio for each market segment. At Close-Up International, we guide you through strategic projects, such as expanding and optimizing your portfolio, leveraging both internal and external resources to ensure peak product performance.
Evaluate your portfolio performance and plan for the future based on objective criteria
- Evaluation and recommendation of the most attractive products and molecules to supplement your portfolio
- Assessment of different business models: acquisition, development and licenses
- Estimate of sales potential for every mapped opportunity
- Presentation with an analysis and recommendation for your portfolio
- Visibility of the sales potential for new products
Optimize your portfolio performance and plan for future growth with data-driven insights, evaluating the most promising products, exploring strategic business models, and estimating sales potential for every opportunity to enhance your portfolio’s success.
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Evaluate your portfolio and receive a diagnosis to optimize your performance
Evaluation and diagnosis of your entire portfolio for the purpose of:
- Recommending the ideal promotion grid
- Proposing the optimized grid position to maximize the return of your promotional expenditure
- Suggesting the inclusion or exclusion of products to be promoted
- Developing business plans and cost optimization
Unlock the full potential of your portfolio with a comprehensive evaluation and diagnosis, enabling you to optimize your promotional grid, strategically include or exclude products, and develop business plans that maximize returns and reduce costs.
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New Product And Market Entrance
Close-Up International provides you with powerful tools for competitive analysis, enabling you to benchmark your product’s strengths against market offerings and strategically define your market entry, promotion, distribution, pricing, and sales performance targets through data-driven insights and input analysis.
Evaluate the different market entrance strategies for your product
Recommendation of market entrance strategies considering:
- Promotional model (medical and commercial)
- Pricing strategy
- Distribution strategy
- Sales forecast
Close-Up experts will be able to help your company enter successfully in the desired markets.
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Evaluate your market of interest in comparison with your competitors
- Provision of an overall view of your competitive markets
- Analysis of the main actors, market share, growth in units and values in your market of interest
Close-Up experts will be able to help your company enter successfully in the desired markets.
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Evaluate and adopt the best practices applied to your market
- Evaluate the best practices available for your market of interest
- Evaluate benchmarks such as: sales force size, commercial team, discounts, business model, patient programs, etc.
Close-Up experts will be able to help your company enter successfully in the desired markets.
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Learn more about our Consulting Data Solutions.
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