With our Market solution, you can benchmark the results of your promotional investment against your competition.

• Assessment of medical promotion through prescription generation
• Market Insights: trend analysis and market share evolution
• Essential tool for Marketing, Product Management, Sales Force Effectiveness and Business Excellence teams

Gain a comprehensive quantitative understanding of the market, enabling more comprehensive comparative analysis of your products dynamics.

• Access Close-Up International prescription database for in-depth insights
• Filter the results to obtain a better analysis
• Generate potential prescription rates for strategic forecasting
• Create regional rankings by market share or key products
• Analyze our historic information of the last five years
• Conduct periodic evaluations by segmenting results in customized intervals
• Generate essential metrics, including the “Number of Prescriptions (Px)”, “Number of Physicians (Md)”, and “Market Share (MS) of Px”
• Develop indicators such as “Market Share Growth (MSG)” for better decision-making

Our Market Solution is the ideal tool managing your Rx product throughout its Pre-Launch, Launch, and Maturity stages, providing a consistent insight of the chosen market.

Click here to learn more.

Optimize your promotional investment by accurately evaluating your target audience

• Maximize the effectiveness of your medical promotion by assessing the channels that best align with your strategic objectives
• Conduct a thorough assessment of the competitive landscape, focusing on prescription generation, market share, and emerging trends
• Empower sales representatives to strategically target medical professionals by analyzing prescribing habits and identifying the most productive individuals

Close-Up Targeting allows preparing a better and more efficient call strategy

• Access the Close-Up International prescription audit database for in-depth insights
• Utilize filtering options to identify physicians prescribing in the key markets for each laboratory
• Segment medical professionals based on call reach and their affinity with other companies
• Analyze our historical information for the last five years
• Access detailed HCP profile and analyze the data according to specific markets, periods, and geographies

Targeting is the ideal tool to understand each HCP prescribing profile and market perception, enabling the sales force to make personalized decisions.

Click here to learn more.

Evaluate the performance of sales representatives with a focus on their efficiency and productivity within specific regions.

• Conduct a comprehensive analysis of sales force productivity, integrating territorial data with the physician database
• Identify prescription shares of your products as well as those of competitors, enabling strategic insights
• Compare the performance of sales representatives to assess their effectiveness
• Analyze trends and the evolution of prescription generation, as well as the market share of sales representatives across individual physicians and promoted products

Analyzer Reps enhances the commercial effectiveness of your sales team by:

• Enabling regional leaders to monitor and evaluate the performance of sales representatives, identifying potential growth areas by zone
• Offering detailed insights into HCP call activities patterns and market share of prescriptions within your targeted markets
• Conducting periodic evaluations by segmenting results into customized intervals for precise analysis
• Breaking down results by specific markets, time periods, and geographic regions

Analyzer Reps is the ideal tool for for optimizing the efficiency of your sales force by providing detailed analysis and comparisons of their regions.

Click here to learn more.

Identify and analyze key prescribing physicians within your target area, considering factors such as market, specialty, region, and healthcare coverage

• Assess physician engagement and co-relation with call activities
• Access detailed prescription records for each physician, filtered according to criteria established by the Reps tool.

Prescribers enhances the commercial effectiveness of medical visits by:

• Providing comprehensive physician profiles, allowing for quick recognition of prescription patterns and customized analysis for dynamic, guided insights
• Offering an automated, high-quality integration solution that is ready to use immediately
• Featuring a multi-device platform design, accessible on smartphones, tablets, iPads, and computers for seamless use across devices.

Prescribers supports your product throughout all stages, ensuring a customized strategy for each physician’s profile.

Click here to learn more.

Conduct a comprehensive analysis of the prescription market using an integrated and consolidated platform across all covered countries

• Leverage market insights by evaluating key parameters such as Laboratory, Product, Brand, Therapeutic Class, Specialty, and Geography.
• Assess the effectiveness of your promotional investments regionally and compare efforts and outcomes across different zones and markets.

Regional Analyzer stands out as the only Business Intelligence solution in the market that enables in-depth evaluation of your promotional investments at a regional level by:

• Providing access to the Close-Up International prescription audit database for extensive data analysis.
• Creating structured rankings based on prescription market share in the selected area of interest.
• Facilitating periodic evaluations with the ability to segment results into customized intervals for precise tracking.
• Offering an automated and high-quality integration solution that supports different user roles and provides dynamic, guided, and customizable analyses.

Regional Analyzer is the ideal tool for optimizing your product’s Pre-Launch and Launch stages, providing a strategic advantage in regional market penetration.

Click here to learn more.