Solutions
Specialty Market Data
Close-Up International collects different Specialty Products Data in various countries, to help customers understand this important growing market. Rx and Sales data, Longitudinal data, Real World Data and other sources are part of our intelligence to the Non-Retail and Specialty Market.
Understand our Specialty Market
Data solutions
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion fromgenerated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
Evaluate the target of your promotional investment to improve your performance
- Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
- Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones and lower or higher affinity with different laboratories
- Analyze our historical information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods, and geographies
Targeting is the ideal tool for your product Launch, Growth, and Maturity stages
With our Market solution, you can benchmark the results of your promotional investment against your competition.
- Evaluation of the medical promotion from generated prescriptions
- Market vision: trends and market share evolution
- Core tool for the Marketing, Products, Effectiveness and Business Excellence areas
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products
- Access Close-Up International prescription audit database
- Filter the results to obtain a better analysis
- Generate prescription potential rates
- Create regional rankings by market share or key products
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Generate metrics of “number of prescriptions (Px)”, “number of physicians (Md)” and “market share (MS) of Px”
- Elaborate indicators such as “Market Share Growth (MSG)”
Our Market is the ideal solution for your Rx product Pre-Launch, Launch, and Maturity stages.
The Specialty Drugs Tracking tool is designed to offer comprehensive insights into product performance within the specialty market
- Analysis segmented by indication and treatment line across more than 10 therapeutic areas.
- This tool enables detailed exploration of market size, potential, and product-specific metrics such as market share, drug indication, sequencing of treatments, and treatment duration.
- Provides valuable data on the funding sources for drugs, including monitoring the impact of private payers, offering a robust platform for tracking and optimizing market strategies for specialty pharmaceuticals.
Obtain a quantitative vision of the market and perform a comparative analysis of its behavior and of your products. Click here to learn more.
The Specialty Care Audit tool offers a detailed view of HCPs behavior in the Hospital and Institutional market.
- The tool offers a detailed market definition by tracking medications that target specific pathologies, whether by brand or active ingredient.
- This market can be customized to meet the unique needs of clients, with sales data captured from specialized distributors and deliveries.
- By leveraging precise sales information from key distribution channels, the tool provides comprehensive insights into the performance of specialty care medications, allowing for tailored market analysis and strategic decision-making.
Specialty Care Audit is the ideal tool to target and follow performance of your promotional efforts in the Specialty Drugs Market.
Click here to learn more.
In response to the rapid advancements in big data technologies and the increasing relevance of Real World Data (RWD), Close-Up has refined its processes to manage and utilize these data sources efficiently.
With a strong foundation in handling proprietary datasets, Close-Up has heavily invested in RWD platforms designed to collect, access, clean, curate, harmonize, link, and de-identify data, ensuring compliance and generating high-quality evidence for research and analysis.
Longitudinal Prescription Data
Close-Up’s longitudinal prescription data offers a detailed view of patient treatment pathways, capturing how therapies evolve over time. Data is gathered from anonymized patient-level prescription records sourced directly from retail pharmacies and coding centers. The information is typically updated on a monthly or quarterly basis, providing valuable insights into prescription trends and changes.
Claims Data
Close-Up collects adjudicated and pre-adjudicated claims from payers and healthcare providers, covering a wide range of care settings. These claims datasets, sourced from health insurers and providers, are crucial for understanding the financial and care aspects of treatment. The update frequency for claims data varies, ranging from monthly to annually, depending on the dataset.
Hospital Data
Close-Up’s hospital data provides in-depth insights into patient care during hospital visits and stays. This data is sourced from hospital administrative systems, such as the Minimum Basic Data Set (MBDS), either directly from hospitals or via third-party providers. The hospital datasets offer a detailed view of administrative and accounting activities and are updated at intervals ranging from monthly to yearly.
Oncology Data
Close-Up gathers anonymized oncology patient data from specialists, detailing clinical treatments and outcomes. This data is sourced directly from oncology professionals, whether they are based in hospitals, oncology centers, or clinics, through physician software or web-based surveys. Oncology data is updated at frequencies ranging from monthly to quarterly, depending on the data source, providing essential insights into cancer treatment patterns and trends.
Through these advanced data management capabilities, Close-Up delivers high-quality, timely, and compliant datasets that drive meaningful insights across various healthcare sectors. Click here to learn more.
Since our foundation in 1968, we have contributed to the knowledge of market trends, helping, with efficiency and transparency, to strengthen the relationships between laboratories and medical professionals.
Learn more about our Speciality Market Data Solutions.
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